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For betting companies, advertising is a particularly challenging job. In order to live up to regulations, pot sizes and odds are required to be super recent. From the moment the numbers are in, you have less than an hour to communicate with your markets. For years, for all practical purposes, this made YouTube off-limits for Unibet. Until Versionizer came along.

We designed a 100% automated workflow that allows us to pull the latest data, produce a video, and send the video back to Unibet — all in less than 60 seconds. Since the process is fully automated, it has enabled Unibet not only to ramp up their marketing, but also to use channels that were previously out of reach. Such as YouTube. Here you can see some of the automatically generated films that were made using Versionizer. The split screen shows the home team on the left and the visiting team on the right. Footage, headlines, messaging, and odds, were all combined automatically based on the data we pulled.